Marketing Tip #46
Mail lists can be purchased for an exact location - street by street. This is perfect for all credit unions with an underserved area that was difficult to target previously because it fell into different zip codes or zones.
46 posts categorized "Marketing Tip"
03/08/2012
01/31/2012
Marketing Tip #45
Do you have switch kits ready? Make it as easy as possible for new members to switch their accounts with a package detailing all the info you'll need. Provide the kit both online and in branch lobbies.
01/17/2012
Marketing Tip #44
Reinvent yourself in 2012. Challenge yourself to get outside your comfort zone and try new things. New marketing approaches may introduce your business to an entirely new audience.
12/23/2011
Marketing Tip #43
Slow in-branch traffic lately? With all the push for online products, it's usually easier to do everything from a laptop or cell. But if you want to increase the foot traffic, host an event. Ice cream social in the summer, have your picture with Santa in December. Be creative and you'll get some members to stop by.
11/29/2011
Marketing Tip #42
Do some research! A few clicks around the Internet, and you can see what your competitors are doing. It's good to know that any offers or rates you're advertising are going to be competitive and move people to act.
10/04/2011
Marketing Tip #41
Use your business cards for more than just your contact info. Include products and services you offer on the back side.
09/23/2011
Marketing Tip #40
With any marketing you do, make it unbelievably easy for the intended recipient to find your contact info. The point of any piece is to inform and get them to act!
09/14/2011
Marketing Tip #39
Use QR codes for more than just linking to a site. QR Codes are cheap and effective tools, so use them for more than just direction to your website. Link to a video that talks about your credit union. Or link to a map that give exact directions from their current location to yours. PMD offers QR codes and tracking for as little as $35 a month. Ask your rep today for more info!
09/06/2011
Marketing Tip #38
Think like your member! When writing copy make sure you read it from their perspective. Include key info that will pique their interest, and give enough detail. Also include a call to action and easy to find contact info.
08/24/2011
Marketing Tip #37
You don't have to follow every trend and newest fad in the credit union industry, but find your core products and services that members rely on you for. Continue to be the best at those core items, and your members will remain loyal.
