Marketing Tip #45
Do you have switch kits ready? Make it as easy as possible for new members to switch their accounts with a package detailing all the info you'll need. Provide the kit both online and in branch lobbies.
Best Wishes Debbie Fletcher!
Click to view our press release about Debbie's retirement and updated PMD ownership info.
New Year. New Marketing.
PMD Marketing is ready to help your credit union grow in 2012. We offer a full spectrum of services that are 100% customizable to your credit union and your budget.
- Marketing
- Graphic Design
- Youth Marketing
- Prequlify Offer Fulfillment
- Branding
- Media & Advertising
- Social Media
- Website Updates & Designs
- eBlasts & eNewsletters
- Printing
- Mail Processing
- Promo Products
- Electronic & Mailed Surveys
- T-shirts & Employee Apparel
- Strategic Planning
- Name Changes & Mergers
- Copywriting
- Consulting
- Monthly Contracts for Part-Time Marketing
- And many more!
Contact us today for more info or a personalized quote.
Marketing Tip #44
Reinvent yourself in 2012. Challenge yourself to get outside your comfort zone and try new things. New marketing approaches may introduce your business to an entirely new audience.
Marketing Tip #43
Slow in-branch traffic lately? With all the push for online products, it's usually easier to do everything from a laptop or cell. But if you want to increase the foot traffic, host an event. Ice cream social in the summer, have your picture with Santa in December. Be creative and you'll get some members to stop by.
Happy Holidays from PMD!
Happy holidays from all of us at PMD Marketing!
Talk the Talk
Social media is no longer just the hot topic at marketing conferences. It's here to stay. And there are unlimited opportunities for your business to use the mediums. Everyone knows the most popular ones - Twitter and Facebook. If you're new to social media, set up accounts with those first and see how they work. They're free, but require a few minutes a day of your time.
Once you've determined the social mediums you're going to use, make sure you keep your messages conversational. People don't want a hard sales pitch, or they'll ignore, unfollow or unfriend you. Keep it interesting and really think about your message before you put it out into the social world. Keep it short and snappy, and include links where people can go for more details.
Too busy to write your own messages? PMD Marketing can help you with all your social media and blogging needs.
by Bonnie Nelson
Marketing Tip #42
Do some research! A few clicks around the Internet, and you can see what your competitors are doing. It's good to know that any offers or rates you're advertising are going to be competitive and move people to act.
Promote Your Facebook Page
Most credit unions today want to get the most out of their Facebook page and grow their followers. Here are some different ways of promoting your page:
- Put a link in your email signature.
- Write a blog on your website about the Facebook page. And give them an incentive to follow you. (Free giveaways, loads of useful and interesting financial advice, etc.)
- Add tags to other organizations in your wall or status posts. Your post will appear on that organization's page, and give you exposure to their followers.
- Ask Twitter followers to join you on Facebook, and add your Facebook link to your Twitter profile
- Use Facebook ads. You determine the amount to spend, so it really does fit every budget.
- Put a Facebook widget (link with the F icon) on your website
- Use a custom URL. Example: facebook.com/customtexthere
- Put a link on your business cards
- Link on your personal Facebook page
- Ask current followers to post about you on their page
- Add a tag to your YouTube or Vimeo videos
- Use a QR code that directs people to your Facebook page
- Add a Like box to your blog or website sidebar. This shows visitors to the blog or website how many of their friends like your credit union too!
Don't do all these at once, and pick and choose the ones appropriate for your business. Facebook is a great resource if used appropriately!
by Bonnie Carroll Nelson
Source: Social Media Examiner
Marketing Tip #41
Use your business cards for more than just your contact info. Include products and services you offer on the back side.
