Make Switching Easy

How can you help new members make the switch to your credit union? And once there, how do you inform them about all the services and products you have?

The answer is switch kits. An easy solution that gives members the tools to make switching financial institutions as easy transition. The switch kit will help members gather all the information they need, and help with questions about contact information for all incoming and outgoing transactions. It should give a place for the member to list payment due dates, with the time frames of payments and deposits. Basically, it should be a resource for the credit union with places for their specific account information to be filled in.

Having a switch kit included with the welcome package when an account is first opened is a good step in gaining members for life.

by Loretta Nevers

Marketing Tip #46

Mail lists can be purchased for an exact location - street by street. This is perfect for all credit unions with an underserved area that was difficult to target previously because it fell into different zip codes or zones.

Marketing Tip #45

Do you have switch kits ready? Make it as easy as possible for new members to switch their accounts with a package detailing all the info you'll need. Provide the kit both online and in branch lobbies.

Best Wishes Debbie Fletcher!

Click to view our press release about Debbie's retirement and updated PMD ownership info.

New Year. New Marketing.

PMD Marketing is ready to help your credit union grow in 2012. We offer a full spectrum of services that are 100% customizable to your credit union and your budget.

• Marketing
• Graphic Design
• Youth Marketing
• Prequlify Offer Fulfillment
• Branding
• Media & Advertising
• Social Media
• Website Updates & Designs
• eBlasts & eNewsletters
• Printing
• Mail Processing
• Promo Products
• Electronic & Mailed Surveys
• T-shirts & Employee Apparel
• Strategic Planning
• Name Changes & Mergers
• Copywriting
• Consulting
• Monthly Contracts for Part-Time Marketing
• And many more!

Contact us today for more info or a personalized quote.

Marketing Tip #44

Reinvent yourself in 2012. Challenge yourself to get outside your comfort zone and try new things. New marketing approaches may introduce your business to an entirely new audience.

Marketing Tip #43

Slow in-branch traffic lately? With all the push for online products, it's usually easier to do everything from a laptop or cell. But if you want to increase the foot traffic, host an event. Ice cream social in the summer, have your picture with Santa in December. Be creative and you'll get some members to stop by.

Happy Holidays from PMD!

Happy holidays from all of us at PMD Marketing!

Talk the Talk

Social media is no longer just the hot topic at marketing conferences. It's here to stay. And there are unlimited opportunities for your business to use the mediums. Everyone knows the most popular ones - Twitter and Facebook. If you're new to social media, set up accounts with those first and see how they work. They're free, but require a few minutes a day of your time.

Once you've determined the social mediums you're going to use, make sure you keep your messages conversational. People don't want a hard sales pitch, or they'll ignore, unfollow or unfriend you. Keep it interesting and really think about your message before you put it out into the social world. Keep it short and snappy, and include links where people can go for more details.

Too busy to write your own messages? PMD Marketing can help you with all your social media and blogging needs.

by Bonnie Nelson

Marketing Tip #42

Do some research! A few clicks around the Internet, and you can see what your competitors are doing. It's good to know that any offers or rates you're advertising are going to be competitive and move people to act.